Porter Novelli Pop-Up Agency Will Provide Complimentary Public Relations Leading Up to New York Fashion Week
New York, NY, August 6 2008 – Jack + Bill, a pop-up agency within global public relations firm Porter Novelli, has selected five clients to receive buzz building, media relations and viral marketing services free of charge this summer.
Taking its moniker from the agency’s entrepreneurial founders, Jack Porter and Bill Novelli, Jack + Bill is the brainchild of a team of young Millennial agency professionals, with an average age of 26. Jack + Bill is using social media and viral tools to create a new type of agency-within-an-agency that is dedicated to identifying and publicizing emerging fashion talent and brands in New York. The evolution of the agency and its clients can be followed online on the Jack + Bill blog and Web site, as well as via Twitter, Flickr, Facebook and YouTube.
On July 15 and 16, Jack + Bill turned the traditional pitch process on its head and hosted an open “casting call” for clients at Sandbox Studios. Nearly 150 emerging New York stylists, women’s apparel designers, models and jewelry designers turned out for the chance to win representation intended to raise awareness of their brand leading up to New York Fashion Week in September. The casting call also drew celebrity attendees, including Gossip Girl stars Penn Badgley and Blake Lively.
“We were impressed and inspired by the caliber of talent who attended the casting call,” said Erin Crumpacker, spokesperson for Jack + Bill. “We met innovative, creative designers, stylists and models who are certainly ahead of the fashion curve. Although it was difficult to finalize our new client roster, we’re excited to introduce these standouts to the industry.”
Jack + Bill selected clients in four categories, adding a fifth “wild card” division to accommodate the tremendous amount of talent to choose from. In the coming weeks, each client will meet with the agency to define their goals, develop a strategy and begin work to build buzz, generate media coverage and meet key influencers. The clients selected are:
- Jewelry:DANNIJO, a modern jewelry line created by sisters Danielle and Jodie Snyder, exudes classic sophistication with a touch of rock n’ roll. Using varied materials – silver, gold, gunmetal, and brass—and colorful elements—drusy quartz, crystals, amethyst, turquoise, sharks teeth and pearls – their statement jewelry often creates a collage-like effect.
- Fashion Stylist: Kalyn Johnson, a lawyer turned fashion stylist with a chic sensibility and unique flair for helping everyday professionals look their best.
- Women’s Apparel: AIRA, a modern women’s collection designed by sisters Karen and Annie Lin, inspired by air, nature and the constant change of season.
- Model: Christopher Fawcett, a former Navy serviceman from Denver, with a recognizable fresh face and boyish charm.
- Wild Card: Badgley/Sneed Designs, a new collection of one-of-a-kind, sophisticated jewelry created by Lynne Badgley and Jan Sneed, is made of genuine stones and cultured freshwater pearls combined with primarily 14K or 18K gold findings.
Jack + Bill is based out of Porter Novelli’s Tribeca office, close to the boutiques and studios of up-and-coming New York brands and talent. Jack + Bill partners include Claire Buxton, Alyson Campbell, Erin Crumpacker, Erica Lichtenberger, Erin Osher, Richard Small, Lauren Szczerba and Emily Zanovich. The unique management team brings expertise in blogging/ microblogging, viral video, social network branding, event planning, runway show execution, showroom development and traditional public relations specialties.
“We’re very happy about the young, entrepreneurial energy that Jack + Bill has spotlighted at Porter Novelli,” said Julie Winskie, Porter Novelli Americas president and chief client officer. “Within and beyond the Jack + Bill team, we have a group of creative young talent who are bringing new ideas to the table for our full roster of clients. Jack + Bill highlights our commitment to creating innovative solutions in an ever-changing marketing environment.”
Jack + Bill to Host “Casting Call” to Provide Complimentary Public Relations to Launch Next Generation of New York Fashion
New York, NY, July 10, 2008 – Porter Novelli introduces Jack + Bill, a pop-up agency dedicated to identifying, branding and publicizing emerging fashion talent. Recognized globally for its eye-catching, multifaceted public relations programs for such clients as Gillette, Timberland, South by Southwest and Hewlett-Packard, Porter Novelli will lend its services to a new generation of brands free of charge for a limited time this summer. Taking its moniker from the agency’s entrepreneurial founders, Jack Porter and Bill Novelli, Jack + Bill is the brainchild of a team of young agency professionals, with an average age of 26.
From mid-July to early September, the pop-up agency will provide free buzz building, media relations and viral marketing services to one individual in each of the following categories; model, fashion stylist, women’s apparel designer and jewelry designer. Turning the traditional client pitch process on its head, Jack + Bill will host an open “casting call” to select its clients on Tuesday, July 15 and Wednesday, July 16 from 3:00 – 9:00 p.m. at Sandbox Studios (250 Hudson, Floor 11. New York, New York). A portfolio or look book will be required for casting. To register for the “casting call,” interested models, fashion stylists, women’s apparel designers and jewelry designers should e-mail their name, phone number, category they are applying for and day they plan to attend to casting@jackandbillpr.com. Full details are available at www.jackandbillpr.com.
Jack + Bill partners include Claire Buxton, Alyson Campbell, Erin Crumpacker, Erica Lichtenberger, Erin Osher, Marcos Rivera, Richard Small, Lauren Szczerba and Emily Zanovich. The unique management team’s skills include blogging, microblogging, viral video creation, social network branding, international blog outreach, fashion media relations, event planning, fashion photography, runway show staffing and showroom coordination.
“PN is filled with creative, energetic people whose lives in New York revolve around style, art, music and film— we’re excited to help emerging talent get their brands off of the ground here,” said Erin Crumpacker, spokesperson for Jack + Bill. We’re constantly innovating to stay ahead in the evolving marketing environment.”
Jack + Bill will be based out of Porter Novelli’s Tribeca office, close to the boutiques and studios of up-and-coming New York brands and talent. Jack + Bill partners include Claire Buxton, Alyson Campbell, Erin Crumpacker, Erica Lichtenberger, Erin Osher, Richard Small, Lauren Szczerba and Emily Zanovich. The unique management team brings expertise in blogging/ microblogging, viral video, social network branding, event planning, runway show execution, showroom development and traditional public relations specialties.
To learn more about Jack + Bill and the team, visit http://www.jackandbillpr.com/agency.html
To download a digital casting call flier, visit http://jackandbillpr.com/dl/Casting_Call_Flyer.pdf
To register for the “casting call,” e-mail: casting@jackandbillpr.com
About Porter Novelli
PORTER NOVELLI was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients’ businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome. Many minds. Singular results.
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