Jack + Bill is a public relations agency launching in July 2008 dedicated to identifying, branding and publicizing emerging fashion talent. Taking its moniker from the first names of Porter Novelli’s entrepreneurial founders, Jack Porter and Bill Novelli, the agency is the brainchild of a team of young Porter Novelli professionals passionate about culture, art and style in New York and helping emerging city talent get their brands off of the ground.
The team brings together experience in fashion media relations, blogging, microblogging, viral video creation, social network branding, event planning, fashion photography, runway show staffing and showroom coordination to serve up-and-coming clients and brands.
Jack + Bill will celebrate its launch by providing free branding, buzz building, media relations and viral marketing services to emerging fashion clients from mid-July to early September 2008. Jack + Bill hosted an open “casting call” on July 15 and 16 at Sandbox Studios in New York and selected a talented roster of clients. You can learn more about them here.
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